VIEW
Harness the power of problem-solving diversity
See how your team thinks
This is why it matters ...
Every organization depends on problem-solving, yet most never measure how people actually think through problems. VIEW: An Assessment of Problem-Solving Style™ changes that.
VIEW is an evidence-based framework for understanding how individuals and teams think, adapt, and innovate.
Built on decades of peer-reviewed research in cognitive diversity and creative problem solving, VIEW gives leaders the missing data behind collaboration, innovation, and adaptability. It translates invisible thinking patterns into actionable insight.
Why leaders choose VIEW
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Evidence-based: Reliability and validity confirmed through global research
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Action-oriented: Insights translate directly into how teams plan, decide, and innovate
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Inclusive: Normalizes diversity of thought as a strategic asset, not a source of friction
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Scalable: Works for executive teams, cross-functional groups, and entire organizations
VIEW shifts conversations from who’s right to how we think – building trust, accelerating creativity, and strengthening execution.
From insight to impact
When integrated into facilitated workshops or leadership programs, VIEW becomes a catalyst for lasting change. Leaders gain a clear map of their team’s cognitive landscape, uncover blind spots, and design collaboration strategies that fit how people naturally think.
The result?
Sharper problem solving. Stronger alignment. Smarter innovation.
3 dimensions of problem-solving style
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​​​Orientation to Change – from Explorer (seeking novelty and transformation) to Developer (seeking structure and improvement)
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Manner of Processing – from External (expressive, collaborative) to Internal (reflective, conceptual)
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Ways of Deciding – from Person-oriented (values, relationships) to Task-oriented (analysis, outcomes)
Together, these dimensions form a unique cognitive signature – explaining why some teams energize each other while others collide. VIEW makes those unseen dynamics visible, giving teams shared language to navigate difference and align faster.
VIEW © Edwin Selby & Scott Isaksen. Published by Better Change Tools.
Beyond behaviour
This is the science of thinking
Unlike personality or behavioural tools which describe people’s traits or how they act, VIEW measures how they think – the cognitive preferences that drive collaboration, innovation, and decision-making.
VIEW strengthens the team
SOQ strengthens the workplace environment
Each is powerful on its own – and even more powerful together
Introduction to VIEW & SOQ (3-minute video)
What is SOQ? (9-minute explainer video)
A deeper look, with real-world examples
Let's talk!
When you’re ready to explore how VIEW and SOQ could strengthen your team’s problem-solving, culture, or change management,
let’s talk.
What is VIEW? (14-minute explainer video)
A deeper look, with real-world examples
Using VIEW & SOQ together (8-minute overview)
A deeper look, with real-world examples