SOQ
Transform culture by cultivating climate
What SOQ does
The Situational Outlook Questionnaire (SOQ) is the only peer-reviewed, science-based tool that measures the climate – the lived experience that shapes an organization’s culture.
It assesses 9 key dimensions, including trust, challenge, freedom, debate, and idea support – the conditions that determine how people think, collaborate, and innovate.
9 dimensions of a healthy workplace
SOQ © Scott Isaksen. Published by Better Change Tools.
SOQ and employee engagement surveys
Where most engagement surveys describe what people feel, SOQ explains why they feel that way – giving leaders a reliable map of the system dynamics behind engagement, creativity, and change-readiness.
How we work with you
We don’t just deliver a report. We guide senior leaders through an evidence-based conversation that turns SOQ data into clear strategic direction.
Together, we examine what the climate is telling us and where the organization needs to adjust to meet its strategic objectives.
The process combines analysis, facilitation, and strategy, ensuring insight leads to action.
Clients engage us when they’re ready to move beyond generic engagement data to something far more actionable: a clear, research-driven understanding of the human system that drives their results.
Results you can expect
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Clarity on the conditions shaping innovation, trust, and change readiness.
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A leadership team aligned around a shared understanding of its current culture.
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Tangible action priorities tied to strategic goals – not just morale or perception.
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A foundation for measurable, lasting culture transformation.
Why climate comes first
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​Culture is the destination. Climate is the road you travel to reach it.
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Climate can be measured, shifted, and strengthened – and when leaders intentionally improve it, culture evolves naturally.
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Organizations that focus on climate see measurable gains in innovation, retention, and cross-functional collaboration.
SOQ helps executive teams …
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​Identify the environmental conditions that enable, or block, innovation and performance.
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Align leadership behaviour and communication with what employees actually experience.
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Create a shared language for discussing culture through evidence, not emotion.
Where meaningful transformation begins
SOQ turns organizational culture from an abstract concept into a measurable, manageable system.
It’s where the science of climate meets the art of leadership — and where meaningful transformation begins.
VIEW strengthens the team
SOQ strengthens the workplace environment
Each is powerful on its own – and even more powerful together
Introduction to VIEW & SOQ (3-minute video)
What is SOQ? (9-minute explainer video)
A deeper look, with real-world examples
Let's talk!
When you’re ready to explore how VIEW and SOQ could strengthen your team’s problem-solving, culture, or change management,
let’s talk.
What is VIEW? (14-minute explainer video)
A deeper look, with real-world examples
Using VIEW & SOQ together (8-minute overview)
A deeper look, with real-world examples