A 5-year strategic plan following several acquisitions

The client
A global animal health organization needed a strategic plan following the acquisition of four companies (vertical integration backwards).
Challenges
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Post-acquisition, it was critical to show leveraged value to key internal and external stakeholders.
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Four organizations with various organizational cultures and go-to-market approaches
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Team members were geographically dispersed: 3 time zones
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Varying degrees of experience with strategic planning
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Short time frame: a 4-month project was condensed into 7 weeks
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Due to the COVID-19 pandemic, we could not meet in person
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Solution
Virtual facilitation techniques enabled us to accelerate the strategic planning process.
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Our work included:
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market analyses (reviewed 1000+ pages of syndicated and proprietary research to garner client insights);
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customer segmentations;
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customer journeys;
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unique bundles of value propositions (products and services) each customized for a specific target segment;
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product portfolio alignment;
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customer incentives;
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integrated communications mix; and,
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a recommended internal structure to eliminate "silos" and "islands".
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Deliverables
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A 100+ page Word document: the core plan
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PowerPoint presentation: summary of key strategies and tactics
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Results
The project was the genesis of several innovative approaches with the potential to significantly redefine the market.
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